Eye Skin Care Infopack

Not all skin is created equal. For example, the skin of the soles is thick and hard, the skin of the scalp has embedded hair follicles, and the skin of the nose and cheeks tends to have particularly active sebaceous glands. The skin around the eye has its own special traits:

• It has virtually no sebacious glands, which makes it highly prone to dryness.
• It is much thinner and more sensitive than other facial skin.
• It overlies a particularly dense capillary network and has minimal fat padding, which makes the eye area prone to puffiness.
• It is stressed by frequent eye movements and squinting.

All of the above often makes the eye area the first place where signs of aging appear on the face. The faces of twenty five and thirty five year old people usually differ mainly in the eye area. Thirty five year olds are a lot more likely to have fine lines and bags under the eyes; some will even have crow's feet. Not surprisingly, when we try to estimate someone's age, the appearance of the eye area is always one of the key factors. Therefore, if you want to keep looking young as long as possible, it is usually not enough to take care of your skin in general. You need to neutralize a natural tendency of the skin in the eye area to age faster than the rest of your face.

Unfortunately, the area around the eye is rarely given the individualized attention it deserves despite proliferation of so-called eye creams and serums. To help close this gap, we have created the Eye Skin Care Infopack, which includes the following:

• The rationale for special treatment of the eye area skin.
• "Do no harm." The cardinal rule of eye skin care and what it means in practical terms.
• Water accumulation in the eye area a.k.a. morning puffiness. We explain why morning puffiness is such a large contributor to eye skin aging, and the best ways to prevent or reduce it.
• Why moisturizing is particularly important for the eye area skin. Best strategy to moisturize around eyes.
• Toning the eye area.
• How to apply skin care products in the eye area.
• Use of proven wrinkle fighters in the eye area (such as tretinoin or ascorbic acid). Potential benefits versus skin irritation and other risks. Optimal strategy to maximize benefits while avoiding skin damage.
• Non-irritating wrinkles fighters: less proven but also less risky. New developments in non-irritating wrinkle treatments.
• Using antioxidants and antioxindants-plus in the eye area.
• Specific eye area problems: crow's feet, dark circles, bags.